RANGE OF SERVICES FranchiseConsulting.net will provide everything you’ll need to begin franchising your business including... FRANCHISEE OPERATING MANUALS All manuals are written to meet the individual needs of each client - in a Franchisor format - and will incorporate the clients current policy and procedures. Each manual includes: OPERATIONS MANUAL Statement of Confidentiality President's Message Corporate Operating Objective, Philosophy and Mission Business Identity Business Procedures Franchiser Approvals Personnel Requirements and Qualifications Personnel Practices and Procedures And much more... MARKETING MANUAL Market Positioning Marketing Procedures Franchiser Approvals Proper Trademark usage Required Advertising and Promotions Local Program Strategies Media Advertising Promotional Tactics Public Relations Publicity Innovative Marketing Strategies And much more... FRANCHISE SALES BROCHURE May sound too simplistic but, the main reason your getting into the franchise business is to sell franchises. To do this you must have a "sales tool" that details what it is you have to offer as a franchisor to a potential investor in terms of your background and knowledge, any training you offer, site selection assistance (when applicable), ongoing operational assistance, your fees, and breakdown of the investment and so on. There should also be color pictures and/or graphics incorporated showing one of your locations and any articles that discuss any positive trends for your industry whenever possible. The brochure must also include a Franchisee Questionnaire that provides detailed information about the applicant….. Name Address Contact Telephone Numbers, Email Current Occupation Location Preference Financials Partners Any Criminal Background   UNIFORM FRANCHISE OFFERING CIRCULAR All Franchisors are required to provide a U.F.O.C. to all franchise applicants at least 10 business days before accepting any monies from applicant. Thirty-six states have adopted the FTC rules and regulations governing franchising. Fourteen states have enacted special legislation governing franchising within their respective states. In the Rule Overview established by the Federal Trade Commission it states: A.     Basic Requirement: Franchisors must furnish potential franchisees with written disclosures providing important information about the franchisor, the franchised business and the franchise relationship, and give them at least ten business days to review it before investing. B.     Disclosure Option: Franchisors make the required disclosures by the following either the Rule's disclosure format or the Uniform Franchise Offering Circular Guidelines prepared by state franchise law officials. C.     Coverage: The Rule primarily covers business-format franchises, product franchises, and vending machine or display rack business opportunity ventures. D.      No Filing: The Rule requires disclosure only. Unlike state disclosure laws, no registration filing, review or approval of any disclosures, advertising or agreements by the FTC is required. E.      Remedies: The Rule is a trade regulation rule with the full force and effect of federal law. The courts have held it may only be enforced by the FTC, not private parties. The FTC may seek injunctions, civil penalties and consumer redress for violations. F.      Purpose: The Rule is designed to enable potential franchisees to protect themselves before investing by providing them with information essential to an assessment of the potential risk and benefits, to meaningful comparisons with other investments, and to further investigation of the franchise opportunity. G.     Effective Date: The Rule, formally titled "Disclosure Requirements and Prohibitions Concerning Franchising and Business Opportunity Ventures", took effect on October 21, 1979, and appears at 16 C.F.R. Part 436 FRANCHISE SALES & MARKETING STRATEGY TRAINING Two days training at your office utilizing the most complete “How To” manual for new Franchisors available covering: Legal, Marketing & Advertising, Administration, Generating Leads & Closing Sales, Operations “The complete instructional guide for franchising your business” Click here to view the Table of Contents Buy This Manual Now Only $79.95 THE FRANCHISE MARKETING PLAN The franchise marketing plan is a critical first stage within the franchise sales process. Regardless of how successful your business is, the success of your franchise program is, in part, determined by your ability to gain the interest of qualified buyers. An effective marketing plan documents the franchisor’s strategy for generating sales leads. In particular, the plan should: Identify and define the franchise prospect. Indicate the various methods to be used for marketing the franchise program (e.g., direct mail, print ads, trade shows, open houses, seminars, etc.) Target which advertising media are to be used, and with what frequency advertisements will be placed. Budget and schedule both the development and implementation of the franchise marketing program.      THE FRANCHISE SALES PROGRAM Before you begin speaking to potential franchisees about your program, there are a number of specific steps which must first be accomplished. Understand the legal regulations involved in selling franchises. Create various sales and compliance systems to help you track and document your franchise sales program. Develop and refine your franchise sales strategy. Franchising is a highly regulated industry, and it is critical to both understand and follow the regulations which govern franchise sales. We will provide you with an overview of the legal knowledge necessary to sell franchises. In particular, you will learn how federal and state laws impact upon the franchise sales process, how your disclosure documents and marketing materials must reflect regulatory requirements, and what requirements you must meet in order to offer franchises in different states. (Top of Page) Contact Us (561) 703-8549 Home | Franchise Statistics | Range of Services | Chuck Woolweaver International Franchising | FAQ's | State Registration  | Message Board  | Contact  © Copyright 1999 -2001 FranchiseConsulting.Net.  All Rights Reserved.