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<P>
<P>
<FONT COLOR="#ff0000"><B><BIG>RANGE OF SERVICES</BIG></B></FONT>
<P>
The three basic but essential elements required to begin franchising your
business are:
<P>
<B><U>1. UNIFORM FRANCHISE OFFERING CIRCULAR</U></B>
<P>
In the <I>Rule Overview </I>established by the Federal Trade Commission it
states;<BR>
A. <B>Basic Requirement:</B> Franchisors must furnish potential franchisees
with written disclosures providing important information about the franchisor,
the franchised business and the franchise relationship, and give them at
least ten business days to review it before investing. <BR>
B. <B>Disclosure Option: </B>Franchisors may make the required disclosures
by the following either the Rule's disclosure format or the Uniform Franchise
Offering Circular Guidelines prepared by state franchise law officials.<BR>
C. <B>Coverage: </B>The Rule primarily covers business-format franchises,
product franchises, and vending machine or display rack business opportunity
ventures.<BR>
D. <B>No Filing: </B>The Rule requires disclosure only. Unlike state disclosure
laws, no registration filing, review or approval of any disclosures, advertising
or agreements by the FTC is required.<BR>
E. <B>Remedies: </B>The Rule is a trade regulation rule with the full force
and effect of federal law. The courts have held it may only be enforced by
the FTC, not private parties. The FTC may seek injunctions, civil penalties
and consumer redress for violations.<BR>
F. <B>Purpose: </B>The Rule is designed to enable potential franchisees to
protect themselves before investing by providing them with information essential
to an assessment of the potential risk and benefits, to meaningful comparisons
with other investments, and to further investigation of the franchise
opportunity.<BR>
G. <B>Effective Date: </B>The Rule, formally titled "Disclosure Requirements
and Prohibitions Concerning Franchising and Business Opportunity Ventures",
took effect on October 21, 1979, and appears at 16 C.F.R. Part 436
<P>
<P>
<B><U>2. OPERATING MANUALS</U></B>
<P>
The following is a typical table of contents from one of our Operations Manuals,
Marketing Manuals, and an excerpt from a Site/Real Estate Selection Manual
(from some actual clients), detailing the myriad of topics to be covered
in the various manuals. However, each manual is developed and written to
incorporate the policies, systems and procedures of each client.
<P ALIGN=Center>
<B>INTRODUCTION SECTION I<BR>
</B>TABLE OF CONTENTS
<CENTER>
<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="Center" WIDTH="425">
<TR>
<TD><SMALL>I. INTRODUCTION SECTION </SMALL></TD>
<TD><SMALL>Page 1</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>A. USE OF THE OPERATIONS MANUAL</SMALL></TD>
<TD><SMALL>Page 1</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Manual Use</SMALL></TD>
<TD><SMALL>Page 1</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Confidentiality </SMALL></TD>
<TD><SMALL>Page 1</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Ownership and Replacement </SMALL></TD>
<TD><SMALL>Page 2</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Manual Revisions </SMALL></TD>
<TD><SMALL>Page 2</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>System Modifications </SMALL></TD>
<TD><SMALL>Page 2</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>System Improvements </SMALL></TD>
<TD><SMALL>Page 2</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>B. PRESIDENT'S MESSAGE </SMALL></TD>
<TD><SMALL>Page 3</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>C. OPERATING OBJECTIVE, PHILOSOPHY and MISSION
</SMALL></TD>
<TD><SMALL>Page 4</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Dolphin's Kids Club Operating Objective
</SMALL></TD>
<TD><SMALL>Page 4</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Dolphin's Kids Club Philosophy </SMALL></TD>
<TD><SMALL>Page 4</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Dolphin's Kids Club Mission </SMALL></TD>
<TD><SMALL>Page 4</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>D. HEADQUARTER RELATIONSHIP </SMALL></TD>
<TD><SMALL>Page 5</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Headquarter Communications </SMALL></TD>
<TD><SMALL>Page 5</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Headquarter Office Location </SMALL></TD>
<TD><SMALL>Page 5</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Franchise System Overview </SMALL></TD>
<TD><SMALL>Page 5</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Your Obligations to Dolphin's Kids Club
</SMALL></TD>
<TD><SMALL>Page 6</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>E. SYSTEM OVERVIEW </SMALL></TD>
<TD><SMALL>Page 8</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Concept </SMALL></TD>
<TD><SMALL>Page 8</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Positioning Statement </SMALL></TD>
<TD><SMALL>Page 9</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Unit Facilities and Services</SMALL></TD>
<TD><SMALL> Page 10</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Program </SMALL></TD>
<TD><SMALL>Page 18</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Support </SMALL></TD>
<TD><SMALL>Page 19</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Controls</SMALL></TD>
<TD><SMALL> Page 21</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Market Trend Analysis </SMALL></TD>
<TD><SMALL>Page 22</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Unit Facilities and Services </SMALL></TD>
<TD><SMALL>Page 10</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Program </SMALL></TD>
<TD><SMALL>Page 18</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Support </SMALL></TD>
<TD><SMALL>Page 19</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>The Controls </SMALL></TD>
<TD><SMALL>Page 21</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Market Trend Analysis </SMALL></TD>
<TD><SMALL>Page 22</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Expert Commentary </SMALL></TD>
<TD><SMALL>Page 26</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Industry Background </SMALL></TD>
<TD><SMALL>Page 30</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Specific Industry Competition </SMALL></TD>
<TD><SMALL>Page 31</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>F. MANAGEMENT TEAM </SMALL></TD>
<TD><SMALL>Page 33</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>G. GETTING STARTED </SMALL></TD>
<TD><SMALL>Page 34</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Selecting a Legal Name For Your Business
</SMALL></TD>
<TD><SMALL>Page 34</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Establishing a Legal Entity </SMALL></TD>
<TD><SMALL>Page 34</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Fictitious Name Registration </SMALL></TD>
<TD><SMALL>Page 37</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Obtaining Professional Assistance </SMALL></TD>
<TD><SMALL>Page 37</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Insurance Protection </SMALL></TD>
<TD><SMALL>Page 39</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Business Address </SMALL></TD>
<TD><SMALL>Page 40</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Permits, Licenses, and Regulations </SMALL></TD>
<TD><SMALL>Page 40</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Equipment And Supplies </SMALL></TD>
<TD><SMALL>Page 42</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Suppliers </SMALL></TD>
<TD><SMALL>Page 42</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Other Locally Obtained Services </SMALL></TD>
<TD><SMALL>Page 45</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="54" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Pre-Opening Checklist </SMALL></TD>
<TD><SMALL>Page 48</SMALL></TD>
</TR>
</TABLE>
</CENTER>
<P>
<P>
<P>
<P>
<P ALIGN=Center>
<B>MARKETING MANUAL</B><BR>
TABLE OF CONTENTS
<CENTER>
<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="Center" WIDTH="425">
<TR>
<TD><SMALL>A. OVERVIEW</SMALL></TD>
<TD><SMALL>Page 1</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Introduction </SMALL></TD>
<TD><SMALL>Page 1</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Market Positioning </SMALL></TD>
<TD><SMALL>Page 3</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Paid Advertising Levels </SMALL></TD>
<TD><SMALL>Page 6</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Marketing Procedures </SMALL></TD>
<TD><SMALL>Page 7</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Franchisor Approval </SMALL></TD>
<TD><SMALL>Page 8</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Required Advertising and Promotion</SMALL></TD>
<TD><SMALL>Page 9</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Local Program Strategy </SMALL></TD>
<TD><SMALL>Page 9</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Local Market Research </SMALL></TD>
<TD><SMALL>Page 11</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Marketing Responsibilities </SMALL></TD>
<TD><SMALL>Page 14</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Sharing Ideas </SMALL></TD>
<TD><SMALL>Page 15</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Program Evaluation </SMALL></TD>
<TD><SMALL>Page 16</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Franchisor Marketing Assistance </SMALL></TD>
<TD><SMALL>Page 16</SMALL></TD>
</TR>
<TR>
<TD><SMALL>B. MARKETING STAGES </SMALL></TD>
<TD><SMALL>Page 17</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Pre-Opening </SMALL></TD>
<TD><SMALL>Page 17</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Soft-Opening </SMALL></TD>
<TD><SMALL>Page 19</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Grand Opening </SMALL></TD>
<TD><SMALL>Page 22</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Operational </SMALL></TD>
<TD><SMALL>Page 26</SMALL></TD>
</TR>
<TR>
<TD><SMALL>C. MEDIA ADVERTISING </SMALL></TD>
<TD><SMALL>Page 27</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Newspaper Advertising</SMALL></TD>
<TD><SMALL> Page 27</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Magazines and Other Print Media </SMALL></TD>
<TD><SMALL>Page 30</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Direct Mail </SMALL></TD>
<TD><SMALL>Page 32</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Newspaper Inserts </SMALL></TD>
<TD><SMALL>Page 37</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Radio </SMALL></TD>
<TD><SMALL>Page 39</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Television </SMALL></TD>
<TD><SMALL>Page 41</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Outdoor </SMALL></TD>
<TD><SMALL>Page 42</SMALL></TD>
</TR>
<TR>
<TD><SMALL>D. PROMOTIONAL TACTICS </SMALL></TD>
<TD><SMALL>Page 44</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Cross Promotions </SMALL></TD>
<TD><SMALL>Page 47</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>VIP Discount Cards </SMALL></TD>
<TD><SMALL>Page 48</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Coupon Strategy </SMALL></TD>
<TD><SMALL>Page 48</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Literature Distribution </SMALL></TD>
<TD><SMALL>Page 50</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Student Promos </SMALL></TD>
<TD><SMALL>Page 51</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Welcome to new homeowners and newcomers
</SMALL></TD>
<TD><SMALL>Page 51</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Gift Certificates </SMALL></TD>
<TD><SMALL>Page 52</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Free Admission Cards</SMALL></TD>
<TD><SMALL> Page 53</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Specialty Promotional Items </SMALL></TD>
<TD><SMALL>Page 53</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Your Own Monthly Publication On The Local
Level</SMALL></TD>
<TD><SMALL> Page 53</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Kid's Advisory Board </SMALL></TD>
<TD><SMALL>Page 53</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Partners for Fun </SMALL></TD>
<TD><SMALL>Page 53</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Children's Survey </SMALL></TD>
<TD><SMALL>Page 54</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Local VIP Survey </SMALL></TD>
<TD><SMALL>Page 54</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Special Promotional Tie-ins </SMALL></TD>
<TD><SMALL>Page 54</SMALL></TD>
</TR>
<TR>
<TD><SMALL>E. PUBLIC RELATIONS </SMALL></TD>
<TD><SMALL>Page 56</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Public Relations Activities </SMALL></TD>
<TD><SMALL>Page 56</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Publicity For Public Relations Activities
</SMALL></TD>
<TD><SMALL>Page 57</SMALL></TD>
</TR>
<TR>
<TD><SMALL>F. PUBLICITY Page 58</SMALL></TD>
<TD></TD>
</TR>
<TR>
<TD><SMALL>G. INNOVATIVE MARKETING STRATEGIES</SMALL></TD>
<TD><SMALL> Page 69</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Home and Mall Shows</SMALL></TD>
<TD><SMALL> Page 69</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Yellow Page Display Ads </SMALL></TD>
<TD><SMALL>Page 69</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Bulletin Boards </SMALL></TD>
<TD><SMALL>Page 69</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Mall Merchant Associations </SMALL></TD>
<TD><SMALL>Page 70</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Telemarketing </SMALL></TD>
<TD><SMALL>Page 70</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Point-of-Purchase </SMALL></TD>
<TD><SMALL>Page 70</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Ad Specialties</SMALL></TD>
<TD><SMALL> Page 71</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Movie Stubs </SMALL></TD>
<TD><SMALL>Page 71</SMALL></TD>
</TR>
<TR>
<TD><SMALL>H. GUEST RELATIONS MARKETING </SMALL></TD>
<TD><SMALL>Page 72</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Types of Referrals </SMALL></TD>
<TD><SMALL>Page 72</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Guest Satisfaction </SMALL></TD>
<TD><SMALL>Page 73</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Individual Public Image </SMALL></TD>
<TD><SMALL>Page 74</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Handling Negative Referrals </SMALL></TD>
<TD><SMALL>Page 74</SMALL></TD>
</TR>
<TR>
<TD><IMG SRC="http://www.myplanet.net/bopa123/blank.gif" WIDTH="20" HEIGHT="10"
BORDER="0" ALIGN="Middle"><SMALL>Goodwill/Sales Builder Checklist </SMALL></TD>
<TD><SMALL>Page 75</SMALL></TD>
</TR>
<TR>
<TD><SMALL>I. OTHER MARKETING IDEAS </SMALL></TD>
<TD><SMALL>Page 77</SMALL></TD>
</TR>
<TR>
<TD><SMALL>J. MARKETING MATERIALS </SMALL></TD>
<TD><SMALL>Page 79</SMALL></TD>
</TR>
</TABLE>
</CENTER>
<P>
<P ALIGN=Center>
<FONT COLOR="#000000"><B><BIG>Site Selection Manual</BIG></B></FONT>
<P>
<SMALL>The purpose of this manual is to assist you, as a franchisee of Stockyard
Steaks<SMALL><SUP>(R)</SUP></SMALL>, Inc., in selecting the proper site(s)
for construction of your Stockyard
Steakhouse<SMALL><SUP>(R)</SUP></SMALL> within the time table as specified
in your franchise agreement. Proper site selection is of the utmost importance.
All sites must be approved by Stockyard
Steaks<SMALL><SUP>(R)</SUP></SMALL>, Inc..</SMALL>
<P>
<SMALL>The first step in selecting a site is to obtain a map of the city
and indicate on the map the location of all restaurants. This is a time consuming
process, but it is a critical tool in determining:</SMALL>
<TABLE CELLPADDING="5">
<TR VALIGN="Top">
<TD><SMALL>1) </SMALL></TD>
<TD><SMALL>What are the major areas of concentration of restaurants?</SMALL></TD>
</TR>
<TR VALIGN="Top">
<TD><SMALL>2) </SMALL></TD>
<TD><SMALL>How many sites do each of your major competitors have in the
area?</SMALL></TD>
</TR>
<TR VALIGN="Top">
<TD><SMALL>3) </SMALL></TD>
<TD><SMALL>How many sites for Stockyard
Steakhouse<SMALL><SUP>(R)</SUP></SMALL> would be feasible for the area?</SMALL></TD>
</TR>
<TR VALIGN="Top">
<TD><SMALL>4) </SMALL></TD>
<TD><SMALL>Are there any common factors that other chains have used in selecting
sites such as proximity to regional shopping centers, office concentrations,
industrial areas, recreational areas, new residential developments, schools,
etc.?</SMALL></TD>
</TR>
</TABLE>
<P>
<SMALL>In addition to spotting locations of all restaurants, the map should
also show the areas of new residential development, both single and multi-family;
locations of all regional shopping centers complexes, locations of all major
universities; location of all major suburban office building complexes; location
of all industrial and warehouse areas; and the location of all major hospitals
and medical centers. Pick areas which are growing and have a good mix of
residential, office, and light industrial.</SMALL>
<P>
<SMALL>After mapping has been thoroughly evaluated, then you can begin the
individual site selection process within each specific market area of the
city. Once you have identified the areas you feel have the greatest potential,
select a reputable real estate firm to help you in your selection. Their
business is to know the properties that is or might be available. Work closely
with the realtor in finding and evaluating sites. The criteria to be followed
in looking for specific sites is as follows:</SMALL>
<TABLE CELLPADDING="5">
<TR VALIGN="Top">
<TD><SMALL>1) </SMALL></TD>
<TD><SMALL>Due to considerable cost savings, you should concentrate your
efforts on looking for available space in shopping centers (power centers,
super centers and neighborhood centers). Your first choice within the center
should be an "end cap" location. The end cap location generally has the greatest
visibility from the street. However, other locations within the center may
be acceptable depending on visibility, access, parking, etc. Other sites
that may be considered are existing, free standing locations that can be
converted to a Stockyard Steakhouse<SMALL><SUP>(R)</SUP></SMALL> and meet
the same criteria, can make excellent locations</SMALL>.</TD>
</TR>
</TABLE>
<P>
<P>
<B><U>3. FRANCHISE SALES BROCHURE</U></B>
<P>
It may sound to simplistic but, the main reason your getting into the franchise
business is to sell franchises. To do this you must have a "sales tool" that
details what it is you have to offer as a franchisor to a potential investor
in terms of your background and knowledge, any training you offer, site selection
assistance (when applicable), ongoing operational assistance, your fees,
and explanation of the investment and so on.
<P>
There should also be color pictures and/or graphics incorporated showing
one of your locations and any positive trends for your industry whenever
possible.
<P ALIGN=Center>
<B><BIG><BIG><A HREF="mailto:cwoolwea@sprynet.com">Email</A></BIG></BIG></B>
<P ALIGN=Center>
<IMG SRC="fcnphone.gif" WIDTH="372" HEIGHT="56">
<P>
<P ALIGN=Center>
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